Reader Survey 2014

The independent sector is a lively and dynamic area of the UK wine trade. Keeping track of changes is tricky – which is why this part of the market is still so widely misunderstood.

The Wine Merchant reader survey provides a valuable opportunity to put this right. More than 100 independents responded to last year’s online questionnaire and the 2014 survey will illustrate how much has changed in the past 12 months.

The results will show how confident retailers are feeling about their businesses, where they expect growth to come from, and what areas of the market excite them most. It’s a period of unprecedented diversification for many independents and the survey will cast light on the trends towards on-premise sales, delicatessen offers, craft beers, artisanal spirits and much more.

patchworkIt’s also a unique opportunity to give feedback to suppliers. Which importers are doing the best job, and what could they be doing better?

Taking part in the survey should take no more than 10 minutes of your time. Although we’d like you to respond to all the questions, you can skip any that you’d rather not answer. All your answers will be treated in strict confidence, except where you give permission for quoting. The aim is to build up a detailed picture of the market as a whole, not to publicise information about individual retailers.

Our friends at Negociants UK are offering a case of Yalumba Patchwork Barossa Shiraz (see below for details) to one randomly-chosen respondent. The grapes for the 2011 Patchwork Shiraz are sourced from a mix of vineyards ranging from young (10-12 years old) to mature vines (35 years or older) and are planted in a diverse range of sites, which all have slight variations in micro-climates and soil types.

Click here to go straight to the survey.

Please note: the survey is only open to UK-based specialist wine retailers with shops open to the public. We regret that online-only and direct mail merchants are excluded.

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