Imbibe Live

The boundary between the on and off-trade gets increasingly blurred, and nowhere more so than among independents. Most specialist wine shops supply pubs or restaurants … and an increasing number are going the enoteca route, serving wine on their own premises.

So there are compelling reasons for a visit to Imbibe Live next week. The show runs at Olympia on July 1-2.

The event, unsurprisingly, has a strong spirits (and beer) element but wine is well represented too. Exhibitors include Berkmann, Concha y Toro, Enotria, Hallgarten Druitt, Louis Roederer, Negociants UK and Wines from Rioja.

Master Sommelier Ronan Sayburn is hosting a wine faults masterclass; Ruth Spivey (of Wine Car Boot fame) is running a workshop on staff training; and Michael Sager-Wilde is offering advice on how to target the elusive Generation Y consumer.

As a reader of The Wine Merchant you can also register for the exclusive Sommelier Hub packed full of invaluable wine sessions, plus access to the UK film premiere of Jason Wise’s Somm.

Click here to register and to find out more about this year’s show.

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