There’s a lot of chatter these days about independents importing direct (yes, we’re responsible for some of that). But what’s less reported is the decision of a small but growing number of indies to sell their own exclusive brands.
The August edition of The Wine Merchant focuses on three merchants who have gone this route, in their own way.
There’s Aimee Davies, of Aimee’s Wine House in Bristol, who has installed a microbrewery in one of her two shops. Sounds expensive and fiddly, but the kit is paying for itself and Aimee reports that brewing beer is nothing like as complicated as she’d been led to believe.
We also talk to Toby Peirce of Quaff, with stores in Brighton and Hove. He’s just launched an exclusive beer brand called Lost Pier, which creates a nice point of difference in store and may also boost his local wholesale business.
Finally, we hear from Archie McDiarmid at Luvians in St Andrews, whose team have been working with local distillers on bespoke whisky and gin projects. Beer is the next project on the horizon.
He describes the activity as “a natural next step” for the business. There will be plenty of independents who feel the same.