Reward your community heroes


Every community in the land is facing extraordinary challenges because of the coronavirus pandemic. And in each of those communities there are people who are working tirelessly to keep vulnerable people safe, reassured and connected.

The Wine Merchant has teamed up with Hatch Mansfield to offer a small thank-you to these COVID-19 Heroes. We’ll be sending two cases of premium quality wines to 20 independents across the UK, to be presented to anyone in their communities whose efforts deserve a little reward.

The cases contain six bottles of Vidal Sauvignon Blanc from New Zealand and six of Errazuriz Wild Ferment Pinot Noir from Chile.

It’s up to each merchant to decide how to allocate the wines. You might want to offer 12 bottles individually, or to split into six pairs.

Your local COVID-19 Heroes can be anyone you think deserves a thank-you for the amazing work they are doing in this current crisis. They could be frontline NHS workers or maybe someone who is running errands for people in your community – or even getting creative making PPE.

Hatch will also send out 12 gift cards that you can use with the wines to say a personal thank-you.

The 20 cases will be shared out as fairly as possible, so that we cover as much of the UK as we can. If you’d like to nominate yourself as one of our partners in this project, email before April 30 and we’ll announce our 20 participating merchants in the first week of May.

You don’t need to tell us anything at this stage about who you’ve got in mind as your COVID-19 Heroes. We know that there will be deserving candidates everywhere.

Once the wine has been received, you’re welcome to use social media or any other platform to generate some local publicity – do copy us in as we’d love to give you a mention. And do send us any pictures and stories which we will share in a future edition. But equally, if you prefer to present the wines in a more low-key way, that’s absolutely fine too.

These are testing times for all of us, and independent traders are playing a key role at the heart of their communities. We hope our COVID-19 Heroes project helps to consolidate that position – and recognises some of the people whose dedication and kindness can sometimes go under the radar.