Flexibility. Market-sensitivity. Reliability. Those are the three distinguishing qualities that the wine producers of Languedoc-Roussillon have sought to bring to international wine markets since the 1980s.
These are not – it almost goes without saying – qualities that have always been associated with the French wine business. And that’s why – along with its embrace of varietal wine and flying winemakers – the region earned the epithet of “France’s New World”, when Australia et al were riding high and dictating terms in the late 20th and early 21st century.
Wine has moved on since then, of course. And the somewhat caricatured boundaries between supposedly New World and Old World practices have blurred. But the Languedoc-Roussillon has retained its ability to move with the times in a way that remains elusive in more traditional French regions.