The Wine Merchant was launched in March 2012. It’s the first trade magazine aimed solely at independent wine retailers.
The magazine goes out free of charge to the 744(ish) people who run the 918(ish) specialist wine shops in the UK. Why “ish”? Simply because the exact numbers change all the time, and we intend to make sure The Wine Merchant is always mailed to the right people.
We’ve also included about 200 suppliers, marketing people and generic organisations on our free list, but only if we think they have a genuine connection with the independent sector. The print run is just over 1,200. By all means contact us if you think you should be on this list, but bear in mind there’s a digital version of the magazine that’s available to everybody.
Unfortunately, we can’t extend this list indefinitely. We’re not in a numbers game: we keep our advertising costs incredibly low by ensuring our production costs are minimised, and that means focusing on a clearly-defined group of readers, dominated by retailers with the ability to make buying decisions.