All change for Vergelegen in the UK

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South African wine estate Vergelegen has changed its distribution arrangements in the UK.

Its off-trade sales will now be handled by Seckford Agencies, with Ellis Wines representing the wine in the on-trade.

Vergelegen had been part of the Fells portfolio since 2014.

Winemaker Luke O’Cuinneagain (pictured) said: “As we introduce our beautiful new wine labels to the UK, it’s timely to be partnering with Seckford and Ellis to help us to share our first design revision in two decades with wine drinkers in this market.

“We are delighted to embrace these new labels at the start of what we plan to be an exciting year for Vergelegen.”

Vergelegen’s icon wine, V, has undergone a packaging refresh that will be in trade from April.

Vergelegen’s Heritage Range, Reserve Range and Estate Range of wines – all in new packaging – are available to order from March 3 through Seckford Agencies, and via Ellis Wines for the on-trade.

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