Five months after being acquired by Majestic Wine Group, Enotria&Coe has rebranded by returning to its original name, Enotria.

The wine and spirit distributor has also launched a new website: www.enotria.com with improved navigation and product search facility as well as enhanced information to give customers all the tools they need to sell the products on their list.

Founded at Enotria Wines by Remo Nardone in 1972, the past two decades has seen company growth across all supply channels, buying Wheeler Cellars in 2008, Great Western Wine in 2010 and Coe Vintners in 2015, before being bought by Majestic earlier this year.

The rebrand and website launch represent a significant investment by Majestic Wine Group in Enotria’s future.

Enotria interim chief executive and Majestic Wine Group Chairman, John Colley, said: “This is a landmark moment in the history of the Enotria business. It is much more than a change of name – it signals a return to our roots and the start of an exciting new era for our colleagues, our suppliers and our customers.

“A key part of the reason we acquired Enotria was its heritage, its history and its specialism in premium wines and spirits. Bringing back the Enotria name sends a clear signal to our teams and to the market about our ambitions to get this business back to its very best and deliver profitable growth both for ourselves and all of our partners.”