As reported in the November issue of The Wine Merchant, Unwined in Tooting has changed hands and is now called Indie Wine Club.
New owner Amy Caiger completed the rebrand in time for the new year and reports a positive start. She is joined by Flavia Wright in the role of manager, who also worked at Unwined in Tooting under the previous ownership.
“It’s been really seamless,” says Caiger. “All the customers know us and I think that’s definitely helped with the transition.”
Apart from the new name and the brand colours, things that Caiger describes as “tweaks”, the business will remain pretty much unchanged.
“We’re still going to focus on small independent winemakers and we’ve always championed female winemakers, which we’re still going to do,” says Caiger. “So just more of those awesome winemakers, things that are a little bit different and from regions that are a little bit less familiar.
“At the moment our by-the-glass menu is all different grapes. There are no Chardonnays or Sauvignon Blancs – they are all completely different grapes that people may not have heard of, and customers love coming to us for those sorts of things. It’s always fun.”
