Sherry is aiming to put itself in the spotlight this summer with a nationwide campaign under the banner A Splash of Andalusia.

The campaign includes more than 100 in-store tastings at independent shops as well as supermarkets.

According to the Sherry DO, it’s all part of a three-year plan “to introduce and reintroduce drinkers to sherry”.

Sampling will include the Solera Spritz (fino or manzanilla topped up with tonic, fresh grapefruit and ice) and the Sherry Sunset (cream sherry poured over ice with a slice of orange).

César Saldaña, president of the Consejo Regulador Jerez-Xérès-Sherry, said: “Great Britain has always been, and will remain, a key market for sherry.

“This success is testament to years of passion and the ability of sherry to captivate discerning palates. By introducing and reintroducing wine lovers to its versatility, we’ve sparked a real uplift. This is a genuine turning point for sherry and a chance to inspire new generations of sherry lovers.”

This year’s Sherry Week runs from November 2-8.