Independent wine merchants are being invited to participate in the ninth annual Bordeaux Wine Month, which returns throughout September.
Retailers are encouraged to host interactive activities including tastings, educational events and food pairing experiences, “giving consumers a compelling reason to explore the region without leaving the UK”.
Last year 115 businesses took part in the campaign, reporting an average uplift of more than 130 additional bottles sold per store.
Participating merchants receive £250 per store to support their activities, plus access to campaign materials and resources designed to maximise visibility and impact.
