New Generation Wines has acquired Bancroft Wines.

New Generation Wines’ roster of agencies includes Chocolate Block, Champagne Henri Giraud and Pegasus Bay.

Bancroft is regarded as a French specialist with particular strength in Burgundy but also represents producers including Luigi Bosca, Cape Mentelle and Hartenberg.

Customers have received an email from New Gen boss James McKenna. It says: “This acquisition represents an important step in our growth strategy, bringing together complementary expertise, portfolios and capabilities.

“By strengthening our scale and market position, we’re creating a stronger platform for continued investment in our portfolio and services to better support customer needs.”

McKenna assures clients that “this acquisition will not impact the way we work with you today”, adding that “existing contacts, ordering processes, service levels and any agreements with Bancroft remain unchanged”.

No announcement has been made on where the new business will be based. Both existing companies are located in south London.

There has also been no word on any job losses or role changes within the combined organisation.

A statement announcing the deal said that “a phased integration will take place over the coming months, with full operational integration planned
for January 2027”.

Bancroft’s most recent accounts, for the year to September 30, 2025, show revenue down 2% to £14m driven mainly by on-trade turmoil, especially in London. The company made a £97,116 loss after tax.